BACKGROUND
"Kohl’s is a retail chain offering merchandise varying from women’s, men’s and children’s apparel to house hold products and cosmetics. Kohl’s is currently one or the largest retailers, with close to 1100 store nationwide and employing more than 130,000 associates. Originally a small grocery store, the first Kohl’s department store opened in 1962 in Brookfield Wisconsin. Under President and CEO Kevin Mansell, Kohl’s has continued to thrive and evolve their selection of merchandise. In 2004 75% of the merchandise carried in the store was merchandise from national brands that were sold in other major department store. Within the last few years close to 50% of the merchandise sold are now private and exclusive brands to Kohl’s.
In the last year Kohl’s has also been recognized nationally for their consumer satisfaction being ranked # 3 by the University of Michigan’s American Customer Service Satisfaction Index (ACSI). Kohl’s also ranked #27 by Forbes Magazine as the Most Reputable U.S. Companies. Kohl’s has also been recognized for their efforts to remain socially responsible and push their Go Green movement. In 2010 received over six awards in recognition of their going green efforts, including the Energy Star Partner of the Year for Energy Management and Clean Air Excellence Award."
http://edtrinetatkins.files.wordpress.com/2013/01/comm-stategic-plan-fin-1.pdf
In the last year Kohl’s has also been recognized nationally for their consumer satisfaction being ranked # 3 by the University of Michigan’s American Customer Service Satisfaction Index (ACSI). Kohl’s also ranked #27 by Forbes Magazine as the Most Reputable U.S. Companies. Kohl’s has also been recognized for their efforts to remain socially responsible and push their Go Green movement. In 2010 received over six awards in recognition of their going green efforts, including the Energy Star Partner of the Year for Energy Management and Clean Air Excellence Award."
http://edtrinetatkins.files.wordpress.com/2013/01/comm-stategic-plan-fin-1.pdf